New look, new content, same market-leading penetration

As the market-leading print industry media brand, PrintWeek has always prided itself on ensuring its readers are the best informed on the issues and news that impact their business.

However, our industry is changing and while that may be nothing new, what is new is the speed of that change. So to ensure that PrintWeek continues to give its readers the information they need in a format they want, last year we undertook a comprehensive research project that encompassed dozens of face-toface and telephone interviews with printers up and down the country and a detailed online survey of 450 printers.

Our goal was simple: to gain a better understanding of our readers’ business needs and try to mirror them in the PrintWeek portfolio.

A snapshot of the research findings are revealed in this document, but to get a true understanding of our readers needs you just have to flick through a copy of the new-look PrintWeek or visit the refreshed website because these insights are the DNA of everything we’ve done.

• 

  PrintWeek’s share of UK
  print-related web traffic in
  January 2011 (compared with
  all major industry and media
  websites)
  Source: Hitwise

• 

  Percentage of UK print
  managing directors who
  read PrintWeek magazine
  Source: GfK NOP Media,
  June 2008

• 

  Percentage of UK managing
  directors who say PrintWeek
  offers the best buying
  advice. Our nearest rival
  scored 5%
  Source: GfK NOP Media

Marc Verbiest, public relations manager, EFI Europe, Middle East, Africa

• 

  Average monthly
  unique users
  on PrintWeek in 2010
  (115k in March 2010)

• 

  Average monthly
  impressions
  on PrintWeek in 2010
  (955k in March 2010)

• 

  Fully profiled,
  ABC-certified
  circulation (1 January 2010
  to 31 December 2010)

• 

  Editorial pages
  published
  by PrintWeek in 2010
  (128pp per month on average)

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